Resources Library by ANA

Can MR help 'disclose' what vested interests want to actively 'suppress'?

The paper builds a model / framework to apply research designs to measure corrupt business practices specially in the areas where the respondents have a vested interest in actively suppressing the information.The model has been justified using...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Balendu Shrivastava, Bhupendra Mathur

Company: IMRB International

August 5, 2004

Data, dialogue, delivery and ownership

Bangalore, located in Karnataka State, South India, is called the 'Knowledge Capital' and the 'Silicon Valley' of the country. The urban population is cosmopolitan and successive state governments have consistently projected Karnataka's image...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Nayantara Chakravarthi, Kalpana Kar

May 11, 2004

Green consumer marketing

This paper examines the concept of 'green marketing' from both an American and European viewpoint.The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and government regulation of this area is summarized....

Catalogue: ESOMAR Responsible Marketing 2004

Authors: John Commiskey, Patrick E. Murphy

May 11, 2004

Sustainability is not rubbish

This paper describes how research helped The Environment Agency to better understand the public's attitudes to domestic waste disposal and the public's willingness and ability to help the government (both local and national) to implement more...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Tim Burns, Neil Smith

May 11, 2004

Conscious consumption in Brazil

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action.Although this action has been thoroughly studied using marketing research techniques, not as much is known...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Paulo Cidade, Eduardo Schubert, Helio Mattar

Company: GfK

May 11, 2004

Government online

Increasingly governments are seeking to use the Internet to communicate in new ways with their citizens. This paper reports on research into the uptake of e-government services amongst members of the public.It was conducted over a three year period...

Catalogue: ESOMAR Public Sector Social Research 2004

Author: Douglas Dalziel

Company: KANTAR TNS Malaysia

May 9, 2004

Grasping the ungraspable

Supporting local businesses to become highly competitive is a major issue for many governments. Within this context the Flemish Minister of Economy ordered a study to examine the effects of product development and design implementation on business...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Gino De Vooght, Marjan Desmedt, Jeroen Bloemen, Yves Van Handenhove, Ben Decock

May 9, 2004

Market research, accountability, outcome focus and service standards

Market research plays a significant role in the new business practices of the Australian government public sector. This paper summarises the major reinvention of the Australian government public sector since the mid-1980s.It outlines six case studies...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Catherine Argall, Natalie Wearne, Peter Bycroft

May 9, 2004

Getting closer to citizens

Relationships between governing bodies and the people are fundamental, but have often been taken for granted. Over recent years in the United Kingdom, the policy and strategy laden world of local and regional government has been struggling to find...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Adrian Britten, Alan Branthwaite

May 9, 2004